Realistic timelines by project type
These assume clear requirements and reasonably prompt feedback. AI-accelerated teams typically land at the shorter end because boilerplate that used to take weeks now takes days — leaving engineers to focus on the logic that makes your product unique.
- Marketing / business website: 1–3 weeks
- Website with accounts + payments or a small admin: 3–6 weeks
- Mobile app MVP (Android + iOS, one codebase): 6–12 weeks
- Two-sided platform (customer + partner apps + admin + backend): 3–6 months
What actually slows a project down
- Unclear or shifting requirements — the number-one cause of delay
- Slow feedback and approvals from the client side
- App Store review (Apple can take days; plan for it)
- Third-party dependencies (payment KYC, API access, content you must supply)
- "Just one more feature" added mid-build without re-planning
How to launch faster without cutting corners
Speed comes from scope discipline, not from rushing engineering. Launch a focused first version that does one thing extremely well, get it in front of real users, and add features from real feedback. A tight MVP that ships in 8 weeks beats a "complete" product that never launches.
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